Jonathan JE Brown – Writer and Content Creator

CV

Award wins

Work

Senior Content Strategist, Edge45, (May 2022 – Present)

  • Set up a now thriving content marketing service at what was previously a solely technical SEO agency. Helped develop content strategies for retained clients as well as new clients. Involved developing process for how we onboard clients, develop a strategy and deliver content across websites, email, paid and social channels.
  • Hired the content team and train and manage them in everything from copywriting skills to advance data analysis and content success metrics.
  • Skilled in various SEO and AI tools such as Ahrefs, SEMRush, WordPress, GA4, ChatGPT, Midjourney, GSC and more. Also have basic skills in Photoshop, Google Ads and Screaming Frog. 

Senior Content Editor, Sticky Eyes (October 2017 – May 2022)

  • Developed and managed full digital content strategies for leading brands in a variety of sectors including legal, medical, finance, and more. This role required the development of content strategies to meet client’s specific needs – whether that’s written content, video or social.
  • As part of the role, I used audience and search data to create content plans, briefs and review copy, held content creation workshops for clients, monitored and tracked the success of content based on both client and internal KPIs, and liaised with a variety of departments such as PR, design, email marketing and paid media.
  • Trained editors and writers to develop content strategies and help them to spot where current strategies could be improved through analysis of feedback from clients and other internal departments, as well as through regular monthly catch ups.

Editor and Content Strategist, Sticky Content / Press Association (September 2014-October 2017)

  • Managed content and strategies and deliverables, as well as client relations, for a range of leading companies. This included meeting clients to create content strategies with a focus on high quality, on-site content. Also included creating editorial calendars, writing competitor reviews, hosting client meetings, and liaising with and briefing designers and freelancers. Also hosted content training for a leading education institute.

Content Curator, Ten Lifestyle Concierge (June 2014-September 2014)

  • Managed and updated Ten’s in-house worldwide restaurant database. Responsibilities included writing reviews, liaising with clients and using in-house content management system.

Editor of Hampstead Matters and Finchley Matters for hibu (June 2013- March 2014)

  • Editor of monthly print lifestyle magazines. The role included managing contributors (writers and freelance photographers), commissioning content and images, writing features, managing schedules for up to three months in advance, sub-editing the magazine and developing relationships with local businesses, retailers, charities, groups and individuals. Used inCopy and inDesign to create and design magazines.

Editor of HousingNews (July 2005- May 2012)

  • Strategic oversight and management of a team of sub-editors and advertising team for the second largest online publication in the social housing sector. Work included writing, editing and publishing daily newsletters for eight regions, developing strategies for sponsorship and partnership deals, being responsible for subscription and data analytics, and being the face of the company at a number of national industry events.

Reporter at Scottish News Agency (July 2003- July 2005)

  • News Reporter – Sourcing news stories and reporting for national publications including The Scotsman, Daily Mail, The Sun and The Herald along with covering local events for regional papers.